Instead of separating from and competing with the traditional interior design rendering tools, the applications of advanced computer technology have united with them—making for an enhanced rendering of reality that is sometimes so real it is surreal.
The picture of a light, for instance, once 2D and representing a light fixture is now a 3D fixture that has light travelling its surface, glinting in animated steadiness, and sending a refection that glints and glimmers and twinkles at the same rate and of the same intensity across the surface of the 3D table situated below it. The influences and impacts are notable, the realism is laudable, and the process of interior design rendering using computer graphic advancements is remarkable.
The earlier process was straightforward enough:
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The clients contacted you to discuss your interior design rendering style and to request your expertise with their choice of medium—graphite (if black and white), pen and ink, marker, watercolor, air brush, or oil.
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The clients consulted with you, giving you a general overview of the image/theme/expression they wanted to project, as well as what architectural details should be emphasized, what people and furniture would be included, and what materials, textures, and colors would be highlighted.
Maybe they had a magazine cut-out or sample brochure to give you an idea of what they envisioned.
Maybe they studied your portfolio and found something akin to their wishes. Maybe they provided a photo or two.
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Based on their descriptions, time deadlines, and overall project needs, you gave them a turnaround time/completion date and a final price quote, and requested they send floor plans, elevation stats, and/or drawings, photos, or even negatives with the architectural specs for space(s) needing the interior design rendering.
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Once you received their mailing, you began work in pencil, sketching a layout for their approval, which you mailed to them via the post.
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They assessed the interior design rendering for accuracy of dimension, perspective angle, and maybe even placement of objects and use of light and dark.
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They mailed the approved draft—with suggested changes—back to you.
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You made the revisions and mailed them, too.
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And once you got the final okay, you began the final rendering, which you delivered (if you were local to them) or which you mailed by whatever special express or registered mail methods were available.
Fast forward to the year 2004. Your clients are younger, have more to invest, and have bigger ideas and needs. Your interior design rendering expertise is just as applicable and just as sought after, but your process has changed a bit. You have evolved with the technology and have even more to offer, as you have added to your 2-D sketch and paint repertoire: you have gone 3-D.
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Your clients now visit your website, where you offer an impacting array of interior design rendering packages—animated fly-bys and walk-throughs, interactive conceptualization, panoramic tours, photo modification and montage, slide shows, and virtual reality tours.
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Impressed with your portfolio, they contact you—by email. You now ask—instead of whether they want Rapidiograph pen or pastels, oils or air brush—whether they want interactive graphics with or without animation, with or without auditory accent (music, voices), with emphasis on space or a study in light.
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Questions of expression include what message to convey with what time of day it will be in their virtual reality rendering (will there be windows letting in dusk, or a skylight showing moving clouds), how they want the viewer perspective (will the viewer be walking through with an average-heighted view, will the viewer sit perched atop the stairs), how busy or calm the activity be, how loud or soft the ambient noise (for the interior design rendering can now have movement and sound!).
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Instead of asking for a picture or a cut-out of a similar project, you refer them to your online displays.
The furniture and fixtures in your interior design rendering models are realistic enough to make the viewers want to sit in the red leather chair that gives off such a defined presence they can almost hear it or make them want to buy the bed with the veneer so clear they could peel it.
The glint of light that moves about the surface rim of the overhead is so real it is fantastic.
And their fantasies have been extended to you and your services, for which you now:
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can quote a price online,
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can request electronic files of drawings and plans in digital format.
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You can send and receive sample textures, materials, and multimedia selections as print media or website-ready files.
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You can send drafts online.
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You can deliver final interior design renderings by CAD file format or by uploading them to FTP servers.
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You can respond to concerns and changes in hours, can get approvals for changes in minutes,
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can send mpegs and jpegs and avi bites in seconds….
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And you can even get paid, online, in milliseconds.
And because advanced computer applications do not replace traditional methods for producing interior design renderings (but instead simulate them and/or enhance them) you don’t have to toss your pencils and pens.