In an era where technology is the engine that drives us, the competition, and the clientele, our property marketing practices are fuel by the cutting edge tools of this technology. The virtual tour of a model home is at the top of the list of such tools, with a number of essential benefits:
1ST Benefit of the virtual tour of a model home: EXPANDING REACH, IMPROVING RANGE
To augment the limited reach of traditional advertising»the open house, the newsprint ad, and the brochure, the scale model--online marketing appeals to buyers worldwide. And according to one virtual tour provider, statistically, «online buyers are more effective buyers.» And online, out-of-town buyers (virtually) number in the billions, as opposed to the maybe tens or hundreds of real time buyers. In addition, online clients normally have higher incomes, want to spend less time waiting to purchase new homes, and are therefore in the market for new homes when they make the first steps in contacting the realtor.
Therefore, the virtual tour of a model home optimizes the customers» buying experience, giving them easier and more available (24-hour) access, removing for them the additional effort and time spent driving to potential homes, meeting with realtors, and reporting back to and consulting with colleagues, advisors, friends, and family members also involved in the decision-making process.
2ND Benefit of the virtual tour of a model home: REALITY IN REALTY
Full, 360°, color visualization of a potential home is second only to the in-person real-time (but time- and cost-consuming) viewing. Virtual rendering trumps the one dimensional floor plan, the one dimensional photos, and the less imaginable text descriptions of properties.
3RD Benefit of the virtual tour of a model home: RELIABLE REFERENCES
When a property is inaccessible, or since access is limited, realtors and home builders can refer clients to the online virtual tour, allowing them to assess space, evaluate structure, and imagine interior design plans before ever seeing the realty»24-7.
In addition, the virtual tour is a 3-D resume for home-builders to showcase current creations as well as past successes. The craftsperson today has top-of-the line bragging rights to top-of-the-line graphic evidence.
Bonus Benefit #4 of the virtual tour of a model home: REST, RELAXATION, REPRIEVE
Virtual tour service providers will give you a rest from the effort and time you would normally put into selling by traditional means. Front linking to real estate portals and back linking to your website can generate even more virtual traffic, which means more sales. And according to Dena Amoruso, in her article, «Builders Embracing Virtual Walkthroughs,» virtual tours « enable developers to carry fewer model homes in their new home communities (one of the most costly aspects of selling new homes).» This means what we all want it to mean, savings»for everyone»for us, for them.
Benefits of the Virtual Home Tour, 1, 2, 3 and 4
In an era where technology drives us, the competition, and the clientele, our best practices include the cutting edge tools of this technology. A virtual home tour is at the top of the list of such tools, with a number of essential benefits:
Benefit #1 of the Virtual home tour: Reach and Range
To augment the limited reach of traditional advertising»the open house, the newsprint ad, and the brochure, the scale model--online marketing appeals to buyers worldwide. And according to one virtual tour provider, statistically, «online buyers are more effective buyers.» And online, out-of-town buyers (virtually) number in the billions, as opposed to the maybe tens or hundreds of real time buyers. In addition, online clients normally have higher incomes, want to spend less time waiting to purchase new homes, and are therefore in the market for new homes when they make the first steps in contacting the realtor.
Therefore, virtual home tours optimize the customers» buying experience, giving them easier and more available (24-hour) access, removing for them the additional effort and time spent driving to potential homes, meeting with realtors, and reporting back to and consulting with colleagues, advisors, friends, and family members also involved in the decision-making process.
Benefit #2 of the Virtual home tour: Realism
Full, 360°, color visualization of a potential home is second only to the in-person real-time (but time- and cost-consuming) viewing. Virtual rendering trumps the one dimensional floor plan, the one dimensional photos, and the less imaginable text descriptions of properties.
Benefit #3 of the Virtual home tour: Reliability and Referral, 24-7
When a property is inaccessible, or since access is limited, realtors and home builders can refer clients to the online virtual tour, allowing them to assess space, evaluate structure, and imagine interior design plans before ever seeing the realty.
In addition, the virtual tour is a 3-D resume for home-builders to showcase current creations as well as past successes. The craftsperson today has top-of-the line bragging rights to top-of-the-line graphic evidence.
Benefit #4 of the Virtual home tour: Reprieve
Virtual tour service providers will give you a rest from the effort and time you would normally put into selling by traditional means. Front linking to real estate portals and back linking to your website can generate even more virtual traffic, which means more sales. And according to Dena Amoruso, in her article, «Builders Embracing Virtual Walkthroughs,» virtual tours « enable developers to carry fewer model homes in their new home communities (one of the most costly aspects of selling new homes).» This means what we all want it to mean, savings»for everyone»for us, for them.
